Marketing is booming, especially the digital marketing part.
With every passing day, more and more businesses are dumping the traditional way of marketing and hiring digital marketing professionals to handle their marketing part.
So, there is a huge opportunity for digital marketing professionals. If you are thinking about making a promising career in digital marketing, you need to think about developing some obvious skills.
Only doing social media marketing is not going to help you here; the arena of digital marketing is really huge, and you must develop the proper skill set.
Free Resources To Learn Digital Marketing In 2022
As we have mentioned earlier, for a promising career in the field of digital marketing, you must develop some skills. So, it is confirmed that you need to learn a lot of things and gather more and more knowledge.
Now, the question is, what if you can not afford the high cost of a premium business school?
You can start learning the basics from a number of free resources that are available in the market. Here, we have made a list of some of the best free resources to learn digital marketing in 2022.
Let’s have a look at them.
Resource No. 1: Google’s Online Marketing Challenge
Google’s online marketing challenge is indeed an excellent place where you can learn online marketing.
For newbies, this is one of the foremost comprehensive courses. Along with providing the students with real-world experience in marketing, it also comes with a world-class academic panel.
After that, students also get a chance to work with non-profit organizations to build online advertising campaigns.
Resource No. 2: P2P Or Peer-To-Peer Platforms
Peer-to-peer or P2P platforms are on the rise now. They are helping us in a lot of ways. Whether it is sharing large files or downloading free content from particular sites, P2P is one of the best. Torrent sites are some of those solutions.
You will find almost every paid tutorial on the right torrent site. Whether it is an online class video, tutorial video, or study material, you can get all of them.
You just need to put a little effort into searching for them from the right site. You can start with u1337x for now.
Resource No. 3: Ahrefs Academy
Ahrefs Academy offers courses on digital marketing with the best tools. If you take up their course, you will develop a critical understanding of on-page optimizations and keyword research, market analysis, competitive research, and planning strategies for better SEO, backlink, and link acquisition.
The best part is that it has nothing to do with using the Ahref tool. It is indeed a place of informative video courses for boosting your marketing learning.
Resource No. 4: Google Skillshop
Now, this is the official platform of Google where you can learn to perform marketing using different Google products, such as Google Analytics, Google My Business, and Google ads.
In this course, you will be taught to learn how paid runs are run on Google platforms such as network, display, search, and mobile ads when you are learning about marketing for small businesses and calculating their results within Google Analytics.
Here, you will get different course sessions, from introductory to advanced. So, apart from beginners, it is also suitable for individuals with some experience.
Resource No. 5: HubSpot Academy
In HubSpot Academy, you will get digital marketing courses on almost every subject. Even after finishing the course, you will also get certification for the course. Of course, it is going to leave an impact on your resume.
Here you will get the access to learn commercial marketing, growth marketing, website design, and a lot more that you need to learn in order to become a digital marketer.
They use different forms of teaching, including webinars and guides, and also offer various marketing templates, such as social media editorial calendar templates.
Apart from all these course options, you also have other options as well; they are;
- Facebook Blueprint.
- SEMrush Academy.
- Constant Contact Social Media 101.
After checking the course curriculum thoroughly, you can opt for any of the courses. In case you have time, you can try multiple courses as well.
All the best!