5 Best WordPress Popup Plugins in 2021

Popup plugins for WordPress are something we despise. But largely because they’re badly implemented. Not because something slipping into our peripheral vision is a bad idea. I don’t mind popups if they appear at the proper moment and with the right offer. So the problem isn’t with the popup. It’s because of the bad setup.

And we know that these things are effective. They aid in the capture of leads. When they give perfectly timed discounts, they aid conversions. And we hear the benefits (even if we don’t want to) once they’ve been well implemented.

So perhaps it’s time to bring them up…

since there are a large number of them

You Have Options When It Comes to WordPress Popup Plugins

There are so many popup plugins available today that you may not be aware of all of them. So I figured I’d just offer you a list of the best ones I’m aware of and ask you to consider how to choose one.

What To Watch Out For

But, before we go any further, I’d like to remind you that we used to despise these plugins, not because they were difficult to configure or to make seem attractive, but because they were performance hogs.

Some of the plugins described below process all of the logic, presentation dynamics, and timing on your own site. Others rely on external resources to avoid slowing down your site.

When it comes to idx wordPress plugin, make sure they don’t slow down your site; otherwise, it won’t matter if they collect leads because there won’t be anyone left on your site to catch them.

6 Popup Plugin Options

Here are 6 options to consider.

Elementor – WordPress’ most well-known website builder, Elementor empowers just about anyone to create a WordPress website without writing a single line of code. In addition to an extensive free plan, Elementor offers 4 subscription plans, starting at $49 per year

Kadence Conversions – The newest player in the game that offers its features on unlimited sites for a yearly fee of $69 (or under $6/month).

Elegant Themes Bloom – This popup plugin has a ton of templates associated with it and comes from the folks that brought you Elegant Themes – most commonly connected to the Divi theme.

OptinMonster – The leading player in the space starts at $9/month (billed annually) and sets the bar for all the other players in the space. At this price, it’s for a single site.

Popup Maker – The most popular free plugin in the space, powering more than 700,000 sites with more than 4,000 5-star reviews.

Convert Pro – A popular solution for $89 a year that works on unlimited sites and comes with tons of features, brought to you by the folks that gave us the super fast Astra WordPress theme.

How To Choose the Perfect One

There are four ways to think about how to choose the right popup plugin for you. I’ve put them in the order that I think is worth thinking about.


The first way to think about things is via performance. While many of these are fast, I think you’ll struggle to make anything faster than OptinMonster. Why do I say this? Because it’s less of a plugin and more of a SaaS. A lot of the processing power (especially if you’re using rules to determine when to present something) is on their servers rather than on yours.

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But not everyone needs the fastest thing in the world. The difference may be .2 seconds, and in that case, maybe you need to look at the other criteria.

Here are some other things to think about….


Then there’s the notion of features. I don’t mean which plugin has the most. I mean which plugin has the feature you need. Or more importantly, which doesn’t have the feature you need.

If you need A/B testing, analytics, or integration with a specific marketing automation solution, check to see if your favorite WordPress popup plugin has what you need.

User Experience

First and foremost is the user experience. I don’t know about you, but I personally find popups to be extremely annoying when I click on a website.

In fact, I and many other visitors will leave a website if a popup is the first thing I see.

You do not want your popups to scare away traffic and long-time visitors. It completely defeats the purpose of using them.

Instead, you need to use them responsibly.

For example, imagine you just clicked on a website for the first time.

Within the first second of viewing the page, you are alerted with a popup asking you to subscribe to receive emails. However, this new visitor has no idea what your website is about or what kind of content you make.

Instead, there needs to be a delay so the visitor can actually see what your website is about. Give them time to get familiar with what you’re offering.


If you have nothing else to consider, price is a perfectly valid way to make the decision. I don’t think it should be your first factor, but it’s certainly a factor. If you don’t want to spend any money at all, you can’t go wrong with Popup Maker.


I don’t know the better term to use than what first popped into my head (see what I did there?). What I mean is that if you’re a Divi user, Bloom likely makes sense to you because you likely already have a license for it. If you are a big Astra person and you bought their bundle, you likely have it. The same is true with Kadence – if you’ve jumped into that family, it makes sense to go with Conversions. U

This is a perfectly valid way to make a decision. If you already have access to one of these because of the tools you’ve already chosen, then that may be the way to go.


I hope this helps you consider which of these to use. But before I wrap up, let me make three quick suggestions so you don’t annoy me with your popups.

  1. Maybe consider turning them off for mobile.
  2. Don’t present them right away. Give me time to get to know you.
  3. Check performance. Of your specific implementation. Check it again.

Install a plugin that allows you to make the popups you want while also integrating seamlessly with any other programme you’re using.

Some plugins have a greater number of templates and custom design options than others. Other popup plugins, on the other hand, provide superior analytics, A/B testing, and complex targeting capabilities. You’ll even come across certain alternatives that offer all-in-one functionality.

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