If you have had the pleasure of using tiktok, you will probably have noticed that it generates content quickly and efficiently. However, in the world of digital marketing, where content is generated for different purposes, it can be difficult to distinguish why people like certain content and why don’t like to watch other videos.
Why do people like certain content on TikTok? There are many factors that come into play. Here we are going to list those in the order of importance:
1) Does it have a high content-to-time (C2T) ratio?
If what you are posting on TikTok is boring, then it won’t attract people to spend time watching videos. There is a large amount of content on TikTok which makes it hard for users to find something interesting to watch. Content must be concise, have a low volume of words, and be relevant. The more engaging and user-friendly the content, the higher its likelihood of being watched. Content that is unnecessarily longer and more complex does not always attract users. It should be a compelling message for users to discover what the product is about or what a TikToker wants to convey through his/her video.
2) Is the video engaging and fun?
If there are no funny jokes, or if the videos make you feel bored, then it will not attract people to spend time on TikTok.
3) Does the video contain original material that is unique and challenging?
If you are trying to get your audience members engaged with you, then you must put a lot of effort into making videos that are unique and challenging.
4) Does the video contain original content?
If you have original content, then it will be much harder to convert people to watch videos on TikTok. The reason why TikTok is so successful is that it has an incredible amount of original content. People use TikTok because they like to see what other people think about things, which makes them more open-minded than people who normally aren’t.
5) Does the video contain any kind of advertising?
If you have ads in your videos, then the audience will not watch it. If there are ads in your videos, then you need to pay a lot of attention to them and make sure that they are not distracting.
6) Does the video contain any kind of inappropriate language?
If you use profanity, people might be offended and leave your channel. If someone is offended by profanity in a video, then they might think that it’s too bigoted to watch. Additionally, if you’re going to insult someone, like perhaps a racial slur or something similar, then perhaps you should keep your language off-camera. That can become very annoying to watch and you’ll be seen as offending a lot of people.
A simple rule to follow is that if you want to include profanity in your videos, then it should be used sparingly and only when talking about the person or something extremely important or humorous. If you use profanity constantly, then viewers might tune out from watching your content. Don’t let it become a habit for you as well and choose something else instead that fits with TikTok.
7) Does the video contain inappropriate nudity or sexual content?
If you have something relevant to discuss such as sexual assault, then people might get offended. They might leave your TikTok account because of that reason. Some people are sensitive about topics like sexuality and might react unnaturally when they see it on a video. So, we have to be careful while discussing such themes.
8) Are your videos available for free?
If you have any kind of paid content in your video, then it will drive away the viewers and could even lead to a copyright violation. If someone wants to watch it, they will pay for it. This is distracting.
There are many other factors that influence whether or not people will watch your videos on TikTok. If you are unsure about how to deal with such issues, you should buy TikTok views to make people realize that your content is worth watching. You can also buy TikTok likes in the same way.
With tiktok views and likes, companies and brands can track the audience’s engagement. This provides a firm foundation for marketing; it allows brands to find new ways to communicate or interact with their audience.
