According to a survey, approximately 80% of online customers feel insecure and are perplexed when shopping from an online store they are unfamiliar with. In the long term, this could result in a loss of revenue and customers, resulting in a low conversion rate. The ability to gain and keep client trust is crucial for sales conversion and long-term sustainability. Here are the top 11 ways that may help you in building trust and growing your business.
1. Building trust with trust Badges
Customers see trust badges as a sign that your online store is credible and trustworthy. They’re most commonly found on the checkout page, but these days they’re also showing up on the homepage and product pages of more and more online businesses.
You can utilize different sorts of trust seals in your store, each with its own purpose and meaning.
Checkout with confidence: This badge signals the customers that their checkout procedure (including any credit card information you share) is safe and secure as the information is encrypted.
Accepted payment: A trusted payment badge signifies that the online store owner follows the payment provider’s rules.
Guarantees and warranties: These badges ensure that your products are of high quality and that customers can get their money back if they are dissatisfied.
Returns and shipping are free: This trust badge denotes that you have unique deals relating to free shipping and returns.
Trust Badges for Specific Categories: Various other trust badges might help your products get credibility.
You can now put several sorts of trust seals – payment, guarantees, safe and secure checkout, free shipping, free returns, and more – on all product pages of your Shopify store with just one click using no-code tools like ModeMagic.
2. Provide your physical address on your online store website
Physical addresses are one of the most reliable indicators of the existence of a legitimate online store. Contact information indicates that there is a live person on the other end who can be contacted if something goes wrong.
3. Be active on social media
As an online retailer, you can’t overlook the importance of maintaining a consistent online presence. It ensures a certain level of responsibility when you are publicly engaged in social media and encourages your audience to communicate with you. A brand can essentially hold itself accountable for offering exceptional products, services, and customer service by aggressively leveraging social media.
4. Display Testimonials and reviews
A testimony from a third party can not only bring authenticity to your existence but also provide necessary credibility. They also serve as proof that your products are legitimate and have been purchased by a large number of people. They provide powerful signals to a potential consumer who wants to learn about a product’s or service’s true worth from someone who has already utilized it.
5. Presence in the Media
Being mentioned in the media is a wonderful method to promote your product and may also be used as a marketing tool for a launch. It’s also a fantastic technique to provide social proof. If you are present in the media you are successful in building trust among customers to much extent.
6. Allow customers to contact you in a variety of ways.
Provide a form of communication that your customers are familiar with (e.g. live chat, email, or phone). And, regardless of how clients contact your customer service, make sure you answer them. Be responsive always. Your availability creates a sense of trust and helps to build strong customer relationships.
7. Obtain feedback
Customers are more likely to trust you if you have positive reviews and recommendations. As a result, always ask for feedback from your customers. Be very vigilant about taking remedial efforts to better your customer’s experience based on the comments. This will help you build customers’ trust in your brand.
8. Don’t overuse the word ‘trust’
Don’t exaggerate your online store’s trustworthiness. Using explicit allusions to your brand’s trustworthiness and honesty will only create uncertainty.
9. Enhance your website design.
customers believe that disorganized sites are untrustworthy, so make sure that your online store website is professional, current, and well-organized. Your online customers should be able to easily navigate your e-commerce site and find the products they require.
10. Reduce confusion and achieve your customers’ product expectations.
To ensure that your consumers’ expectations match the product they receive, provide extensive, reliable information regarding products and delivery times. For apparel goods, you might want to include information on the fabric, size, and care instructions. You could give directions on how to use the features and functions of electronics. you can also add pictures or videos of the product.
11. Maintain a highly supportive Customer service.
Customer service is one of the most significant ways for an online store to establish customer trust and confidence. It’s the quickest way for both sides to communicate and, as a result, the most important opportunity for a store owner to showcase its worth and validity.
Compassion, a commitment to the customer’s interests, and an emphasis on accountability are all hallmarks of exceptional customer service. It demonstrates that your business values its consumers enough to calmly and consistently lead them through any problems they may be encountering with your product or service.
The aforementioned 11 tried and tested methods entail valuing your consumers and thoughtfully delivering that value to them. Using Trust badges can give your website a professional and trustworthy impression. Thus, you can build your customer’s trust and enjoy your growth.