Most startups and small businesses have paper-thin marketing budgets. They can’t compete with large-scale companies in digital marketing, TV marketing, and in other traditional marketing avenues. However, many small business owners embrace these marketing budget constraints with creativity.
Smart marketers practice “guerilla marketing.” They promote their brands effectively at industry events. Tradeshows, business meetups, conferences, etc., are ideal places for small businesses to get noticed by target audiences. But, how do small business owners command the attention of the masses at these events? They use personalized tents!
A personalized pop up tent can instantly make your brand stand out at business events. You can even install these tents outside your store to provide target customers with temporary shelter! Despite the obvious advantages that pop-up tents offer, they’re still prone to various external risks.
Wind, rain, sunlight damage, and other risks can easily damage your custom tent and ruin your event marketing plans. Thankfully, business owners can take some preparatory steps to secure their pop-up tents and avoid these risks. Want to use your pop-up tents without any hassles or complications? Use these four tricks –
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Set Up the Tent on Secure Surfaces
When erecting your pop-up tents, select a smart location. The better the location of your pop-up tent, the better its structural security.
Locations to Avoid
- Avoid setting up pop-up tents on uneven terrains. The uneven surfaces will cause air imbalances inside the tents. The pop-up tent will topple whenever heavy winds blow. Rocky surfaces may even tear your tent’s fabric.
- Pop-up tents on soggy, unstable grounds are also prone to damages. For instance, surfaces with loose soil don’t support pop-up tents.
Locations to Select
- Choose locations with firm grounds to set up your pop-up tents. Locations with concrete or asphalt floors (make sure there are no cracks or potholes) are ideal. Make sure the pop-up tent is far away from water sources, trees, or bushes. They can damage the fabric of your pop-up tent.
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Select the Right Frame
The stronger a pop-up tent’s frame, the more durable it is. The key to ensuring your pop-up tent’s security, stability, and durability is selecting the right tent frame. Avoid pop-up tent frames made of low-grade metals and plastic. They’re likelier to bend or break than pop-up tents with sturdy aluminum frames.
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Use Tent Weights in Specific Situations
Planning to use your customized pop-up tent at a busy marketing event? Address the risk of your pop-up tent getting knocked over by crowds first. Pop-up tents must remain grounded inside tradeshows, conferences, etc. To prevent them from getting blown over by the wind, use tent weights.
Attach weights to your pop-up tent’s legs (all of them). If you don’t own pop-up tent weights, use makeshift sandbags.
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Avoid Water Damage
Always purchase pop-up tents with waterproof fabrics. These tents rarely experience mold infestation or other forms of moisture damage. Also, pick pop-up tents with aluminum frames. Pop-up tents with waterproof frames and fabrics are usable in all seasons. Use these tricks to optimize your custom pop-up tents and to make them last longer!
